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We create brands that engage.

Safety Space is a self-defence service run by Sensei Buster Collins. His aim is to use his martial arts knowledge and skills to help people defend themselves on the streets. They wanted to create a brand which at a glance showcased strength and safety.

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We looked at: Brand identity, Illustration, Animation, Stationery, Social Media, Content Creation

Mood board for Safety Spaces branding: Martial arts imagery, a shield, scenes of self-defense, and Japanese brush strokes as main influencing elements.

The identity is inspired by the fluid motion of both martial arts moves and the flow of a Japanese brush, both of which require patience, practice and dedication to perfect. The shield shape and brush texture flow through the brand assets, paired with calming textures and colours to create the feeling of a safe space for the students.

The safety space logo on the back of a white gi
Safety Space's background draws inspiration from the Japanese art of samon, raking gravel into wave-like patterns, evoking a sense of tranquility and flowing water needed in self defence.
Sky blue background with a black shield, featuring a photo of "Sensei Buster Collins" "Owner & Lead Instructor".
Logo: Black 'Safety Space' on the left, white background. On the right, 'Confidence through Awareness & Self-Defense Training' in a blue shield on top of a close up on a mans hands in a gi.

We create brands that work.
Let's chat about yours?

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