The main concept was a bold, simple idea of a combination of an R and a web cursor, creating a striking brand icon.
The world of SEO is always changing and needs to keep moving to stay relevant, so the brand needed to capture that. A fluid grid system was developed to hold the content.
The imagery and tone of voice was chosen to put the owners of the small businesses using Refine Clicks right at the heart of it. The grid becomes a case study of the workers, the process and the final products they produce.
