A variety of packaging projects for UK supermarket chain, Tesco. The aim is always to showcase their quality & taste with authentic and approachable designs.
Designed at Coley Porter Bell.
Packaging refresh for the Italian range at Tesco.
For the redesign of the Italian range, the aim was to bring a more authentic Italian look to the range. We moved away from the duotone imagery and moving to a richer graphic look. The patterns are inspired by a traditional Italian deli, showcasing the quality in each product.
