Blue Diamond are the world’s largest supplier of almonds based in sunny California. They boast a huge range of products from snack nuts and crackers to almondmilk. Their whole brand and packaging system needed a refresh to reinforce their iconic status.
Designed at Turner Duckworth
The redesign brings the charisma – inspired by the idea of the almond as a supernut, and Blue Diamond as the hero. At its centre, an iconic new badge – true to the brand’s roots, but now unmistakably a blue diamond.
Around it, a supercharged universe of color-as flavor and uplifting type, punctuated by heroic stars. It’s a look designed to span the full BD portfolio, from sensational flavor to force-for-good. A look – like all the best superheroes – that turns heads.
“We always seek designers who ‘just get design’ – but when that instinct is paired with a strong desire to create exceptional work, it results in an invaluable team asset. Charlie is one of them.”
Miles Marshall Executive Creative Director, Turner Duckworth
