Packaging refresh for the iconic crisp brand Skips. The pack had become cluttered and looked artificial although it is actually not as unhealthy as some of its competitors. The logo was refined and stripped back to create a bolder more iconic look. Some floating crisps were introduced to showcase the lightness of the snack.
Designed at This Way Up.
As part of a partnership with KP Snacks, The Hundred cricket league featured a variety of KP’s brands as shirt sponsors. It was great to see the new Skips branding brought to life on the shirts for the Trent Rockets team.
