Doorstep Active is a health and lifestyle brand run by personal trainer Richard Lukombo. He wanted to revitalise his brand to attract new customers and kickstart their transformational journies.
I set out to create a brand that captures Richard’s infectious energy and positivity.
Everything from the wordmark to the imagery and patterns is supercharged with a bold lightning bolt graphic and vibrant colours.
A key part of the branding was this dynamic typography using an offset to mimic the lightning bolt energy of the brand. This will be used across all touchpoints for a consistent approach.
The lightning bolt is the heart of the Doorstep Active brand, so it only felt right to create a grid from it to be used across a variety of static and animated content.
I created the new website for Doorstep Active, bringing to life the new energised brand. The focus was on creating a site that made finding and booking fitness services quick and simple!
Visit the full website at: doorstepactive.co.uk
“Charlie possesses a unique talent for crafting brands. He takes the time to understand your vision, translating it into a brand design that feels uniquely yours. The result is not just a brand but a visual representation of your identity and values.”
Richard Lukombo Owner, Doorstep Active
