Wild West & Cruga
Wild West & Cruga Identity and pack designs for two of MeatSnacks Groups key products, Wild West Jerky and Cruga Biltong. Designed at Pearlfisher. Branding, Packaging Wild West – the UK’s original and leading jerky brand – were failing to bring the brand’s Americanised spirit of discovery to life. Inspired by the idea of ‘Expanding […]
ekko
ekko Brand world for an innovative new bank card which is aiming to fight the effects of climate change. ekko (formely known as We) is a bank card that aims to allow people to do good by doing nothing, just living your normal life. Designed at ODA Branding. Branding, Animation, Campaign Buying a coffee in […]
Penguin
Penguin I have a longstanding relationship with several of the marketing teams at Penguin. Including Penguin General, Penguin Michael Joseph and Vintage. I assist with bringing to life their vast selection of books with engaging content and bold animations. Animation, Campaign https://charliegarrod.studio/wp-content/uploads/2025/05/WJK_Animation_1920x1080_v3.mp4https://charliegarrod.studio/wp-content/uploads/2025/05/Penguin_LightWeCarry_Animation_960x960_v4.mp4https://charliegarrod.studio/wp-content/uploads/2025/05/Bitter_Animation_1080x1080_v5.mp4 “Charlie is a fantastic designer, and one of the most efficient, professional and […]
McColl’s
McColl’s Brand identity redesign for the UK convenience store chain McColl’s, including store redesign and HQ relocation design. McColl’s was dated lacked warmthand was a bit anonymous. However the McColl’s team were never too busyto interact with the local community. Designed at ODA Branding. Branding We created the brand strategy,“Your big-hearted store next door”and created […]
wagamama
wagamama In-store campaign and materials for Wagamama’s partnership with Mental Health Mates to encourage people to talk about their mental health. The creative was inspired by the Japanese art of kintsugi. This is where a broken piece of pottery is repaired using gold to highlight the cracks that have become whole again. This process has […]
Tesco
Tesco A variety of packaging projects for UK supermarket chain, Tesco. The aim is always to showcase their quality & taste with authentic and approachable designs. Designed at Coley Porter Bell. Packaging Packaging refresh for the Italian range at Tesco. For the redesign of the Italian range, the aim was to bring a more authentic […]
Skips
Skips Packaging refresh for the iconic crisp brand Skips. The pack had become cluttered and looked artificial although it is actually not as unhealthy as some of its competitors. The logo was refined and stripped back to create a bolder more iconic look. Some floating crisps were introduced to showcase the lightness of the snack. […]
Chew Fun
Chew Fun Chew Fun is a Chinese noodle restaurant based in east London. They specialise in creating Mi Fen noodles, known in the West as Fun noodles. They wanted us to help localise them and their unique product to the English market. Branding, Animation https://charliegarrod.studio/wp-content/uploads/2025/05/ChewFun_LogoEvolution_1920x1080.mp4 I set out to create a bold logo that was […]
Doorstep Active
Doorstep Active Doorstep Active is a health and lifestyle brand run by personal trainer Richard Lukombo. He wanted to revitalise his brand to attract new customers and kickstart their transformational journies. Branding, Animation https://charliegarrod.studio/wp-content/uploads/2025/05/DoorstepActive_LogoEvolution_1920x1080.mp4 I set out to create a brand that captures Richard’s infectious energy and positivity. Everything from the wordmark to the imagery […]